Guwahati News Desk: The National Basketball Association (NBA) appointed Bollywood actor Ranveer Singh as its brand ambassador for India on Thursday.
As per the sources, Singh will be working with the NBA to help grow the league’s profile in India throughout its landmark 75th anniversary season in 2021-22.
In addition, the actor will also be participating in a number of league initiatives that will be featured on NBA India’s and his personal social media accounts. He will further attend NBA All-Star 2022 in Cleveland, where he shall post behind-the-scenes social media content and meet the NBA players and legends.
Asserting the news, Ranveer Singh said, “I have loved basketball and the NBA since my childhood and have always been fascinated with its influence on popular culture, including music, fashion and entertainment.”
“With the NBA tipping off its 75th season celebrations, there couldn’t have been a better time to join forces with the league and support their efforts to grow basketball in the country”, Ranveer added.
Meanwhile, the NBA release stated that the Indian film star will also be featured on “NBA Style” (@nbastyle_in), a new lifestyle-focused Instagram account for fans in India that shall showcase the convergence of the NBA and popular culture.
NBA’s Asia Executive Vice President and Managing Director, Scott Levy, said, “Ranveer is an ideal ambassador to headline the launch of NBA Style, our new Instagram handle that explores the intersection of basketball and culture.”
He added, “Art, fashion and entertainment are part of the fabric of India, and with Ranveer’s help, NBA Style will contribute to the cultural landscape and showcase how the league and its players have been shaped by and influence culture.”
Moreover, it was in May when the Star Sports won the broadcast rights for NBA for the Indian sub-continent, and due to this particular deal Indian NBA fans have been allowed to watch select games of the 2021 NBA Playoffs and the Finals on a couple of Star channels.