Guwahati News Desk: Esah Tea, D2C tea brand delivering fresh teas straight from artisanal small tea growers of Assam and Northeast, has raised 3 core ($400K) in its Pre-series A round from NEDFI Venture Capital Ltd. (NVCL). The fundraising by Esah Tea highlights the existing scope in the market for traditional artisanal teas, and authentic handcrafted tea products. Esah is the first tea start-up from Assam to raised VC funding. The brand has earlier raised angel investment from SRD Group and Grant From Assam Startup & NEAT-E-Hub.
On the fund raise Bijit Sarma, Founder & CEO, ESAH Tea said “The tea from India has always received a lot of acknowledgements in domestic and international market. However, over the years, over commercialization dented the authenticity of the product. Esah aims at reviving the same by empowering local small tea gardeners and delivering single origin , Artisanal fresh teas. We are glad, that our esteemed array of investors infused their trust into our business model.”
The brand currently offers a wide range of the Organic tea variants including an array of flavored tea products along with some popular blends. Esah Tea products are available on the brand E-Commerce website esahtea.com, along with prominent online marketplace like Amazon, Flipkart, and Snapdeal and offline stores.
“Esah is producing some world class tea products. It is maintaining the organic quality which holds strong market and loyal customer base. The brand has been performing well and appears promising in the longer run. The idea is to together work towards a holistic growth of the brand and revival of the industry at large,” said PVSLN Murty, Chairman, NEDFi Ventures.
The company intends to utilize the funds in expanding the marketing and operations team primarily. It will also exhaust a part of the raised investment in developing new products, and launching brand stores in new geographies. The brand is ambitious to convert 20000+ acre of land to organic tea cultivation, and onboarding 1000+ Local Small tea growers by 2023.