Guwahati News Desk: Prominent Bollywood actor Sanjay Dutt was appointed as the brand ambassador of the Northeast Indian state, Arunanchal Pradesh.
The appointment came amidst the recent golden jubilee celebrations that mark 50 years of naming the Northeast Indian state.
In addition, even the award-winning filmmaker Rahul Mittra has been appointed as the brand advisor of Arunanchal Pradesh.
The announcement about the new appointees was made by Chief Minister Pema Khandu and Assembly Speaker Pasang Sona Dorjee, while addressing a huge turnout, in the presence of both Sanjay and Rahul on Monday afternoon.
According to sources, a media campaign conceptualised and executed by Rahul Mittra Films, and shot by ad-filmmaker and drummer Pentagram Shiraz Bhattacharya was also unveiled on the occasion. It further featured actor Dutt as a youth icon, nature lover, de-addiction proponent, and an ever-evolving individual catering to the niche target audience for Arunachal tourism.
Moreover, as a responsible ambassador, the actor also aims to engage with the local youth on a series of initiatives on substance abuse and other key issues that cause concern in the state.