Ishita Bora: Kia Corporation, the automotive manufacturer, has announced its new brand strategy to create sustainable mobility solutions for customers, as a few days ago, the company revealed its all-new logo and also changed its corporate identity by changing the company name from ‘Kia Motors’ to ‘Kia.’
It has been reported that the new logo will be available on the Sonet and Seltos by mid-2021.
Ho Sung Song, the President and CEO of Kia Corporation, said that the new logo will soon be seen on the Sonet and the Seltos.
He added:
“Yes, the new logo will make its way to India and we will see it on the Seltos and the Sonet by mid-2021.”
As per the sources, the logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable.
The company is also looking at revamping its dealership experience and there will be a new strategy on that front.
Thus, the look and feel of Kia dealerships will change and it is a global exercise that will take two to three years.